In context of the widely popular Google mobile search algorithm update, what’s been done is done, guys. There’s no way out. If you want to survive as a profitable business, small or big, you should kick-start your mobile friendly action plan now. Here’s a simplified guide to boost your mobile search rankings and earn that tiny but potent tag that reads “Mobile Friendly” to your URL.
You have two major options here. You can either change your entire mobile set-up which will give you guaranteed and more effective results or you can choose to simply optimize your site for the mobile by making a few changes. Everyone has different requirements and resources at the end of the day. So it’s wise to think about what’s best for your website and take necessary steps. One method is not the answer to all. This brief guide will help you figure out the best way for you to boost your search rankings and become mobile friendly. The way Google wants. All of the options below meet Google’s requirements.However, each one of them (to be perfectly honest, except responsive web design) has its own bitter-sweet downside to it.
Responsive Web Design
For almost everyone, this is the best option at hand. A responsive design ensures that your website URL shows the exact same HTML on any device that exists on this planet. Your content will always be clear and readable because the site will adjust itself to whatever screen it is being displayed on. This also means that your site will load faster which will help Google to find you much more easily by crawling and indexing into your website’s content faster.
Another similar approach is to have an adaptive web design which also ensures you have only one URL. The only difference is that the HTML changes when opened on mobile. Hence the name, dynamic server. The DS will recognize the kind of device your website is live on and adjust its content accordingly. The reason why it’s a less preferred option compared to responsive web design is that this kind of user-agent detection can cause serious errors. The last thing you’d want is to annoy online visitors.
One of the primitive methods of making a website mobile friendly was a good old construction of an entire new website for the mobile. Though you will be meeting Google’s requirements, the drawbacks are something to think about. A, you will have to maintain double the amount of content and B, Google will have to find you twice which is less likely than it finding you once. And lastly, if a mobile link is clicked on a desktop, serious problems can occur.
If you are already mobile friendly but Google thinks you’re not mobile friendly enough, the following guidelines will help you. These little changes can convince Google that you are Mobile friendly enough for people to find you.
- Make your content short and sweet as possible.
- Simplify layout, text and important information.
- Use only vertical scrolling
- Opt for full size images
- Avoid bad software
- Increase page load speed
So there you have it. You’re pretty much all set now to draft the perfect action plan to boost your mobile search ranking. Good Luck and blast off!